The Ultimate Guide to Room101 Cigars

Room101 Cigars is a boutique brand that thrives on breaking conventions. Founded by jewelry designer and entrepreneur Matt Booth in 2009, Room101 has carved its place in the cigar world with creative branding, unique blends, and an unapologetic approach to style and flavor.

Known for everything from smooth Connecticuts to complex, full-bodied powerhouses, Room101 marries artistry with craftsmanship — creating cigars that are as visually striking as they are satisfying to smoke.

Matt Booth began his career in luxury jewelry and accessories, catering to rockstars and celebrities. His appreciation for craftsmanship eventually led him to the cigar industry, where he partnered with Camacho Cigars in 2009 to launch the first Room101 blends.

Over time, Booth became known for pushing creative boundaries — using unconventional names, edgy packaging, and diverse blending techniques. After briefly stepping away from the industry in 2017, Booth relaunched Room101 as an independent brand, now partnering with various top-tier factories to produce both limited and regular production cigars.

Room101 works with renowned factories across the Dominican Republic, Nicaragua, and Honduras, including partnerships with Aganorsa Leaf, AJ Fernandez, and others.

Production hallmarks include:

• Diverse Tobacco Sourcing – From Nicaraguan Corojo to San Andrés Maduro and Ecuadorian Connecticut wrappers.
  
• Small-Batch Releases – Frequent limited runs keep the lineup fresh and collectible.
  
• Creative Presentation – Distinctive box art, names, and concepts that tell a story.
  

Room101’s portfolio offers something for every smoker — from refined mild smokes to bold flavor bombs.

Strength: Medium
Wrapper: Ecuadorian Habano
Tasting Notes:

• Cedar, roasted nuts, and baking spice
  
• Caramel sweetness, earth, and cocoa
  
• Balanced, complex finish
  Best Pairings: Rye whiskey, cappuccino, cinnamon coffee cake
  Highlight: A refined, balanced introduction to Room101
  

Farce offers sophistication without losing personality.

Strength: Medium-Full
Wrapper: Ecuadorian Habano Maduro
Tasting Notes:

• Espresso, black pepper, and molasses
  
• Dark chocolate, leather, and oak
  
• Lingering, rich finish
  Best Pairings: Bourbon, dark roast coffee, chocolate truffles
  Highlight: A bold yet smooth Maduro experience
  

Doomsayer bridges strength with elegance.

Strength: Medium-Full
Wrapper: Connecticut Broadleaf Maduro or Ecuadorian Connecticut (varies by edition)
Tasting Notes:

• Cocoa, earth, and espresso (Maduro)
  
• Cream, cedar, and vanilla (Connecticut)
  
• Clean, flavorful finish
  Best Pairings: Porter beer, rum, espresso
  Highlight: High-quality cigars offered at wallet-friendly prices

Big Payback was Booth’s way of thanking loyal fans with value-packed blends.

Strength: Medium
Wrapper: Ecuadorian Connecticut
Tasting Notes:

• Cream, almond, and cedar
  
• Citrus peel, sweet spice, and toast
  
• Smooth, mellow finish
  Best Pairings: Champagne, latte, butter cookies
  Highlight: A whimsical, space-themed limited release
  

Johnny Tobacconaut is both playful in theme and refined in flavor.

Strength: Medium-Full
Wrapper: Honduran Corojo
Tasting Notes:

• Red pepper, sweet cedar, and caramel
  
• Earth, nutmeg, and dried fruit
  
• Layered, evolving finish
  Best Pairings: Mezcal, spiced rum, churros
  Highlight: A legendary limited release with Japanese cultural inspiration

Room101 Murder Hornet – Spicy and bold with rich complexity.
Room101 Ichiban – Smooth, accessible profile for casual smoking.
Room101 Serie HN – Earthy, balanced, and approachable with a Honduran core.

• Look out for Booth’s limited editions — Many sell out quickly and become collectible.
  
• Match strength to drink — Maduros with whiskey, Connecticuts with coffee.
  
• Embrace the creativity — The naming and packaging add to the experience.
  
• Sample across factories — Different releases are made in different countries.
  

Q: Are Room101 cigars Cuban?
A: No. They are made in Nicaragua, Honduras, and the Dominican Republic.

Q: Which Room101 is best for beginners?
A: Room101 Farce Connecticut offers a smooth, mild introduction.

Q: Which is the boldest Room101 cigar?
A: Doomsayer Maduro and Murder Hornet pack the most punch.

Q: Are they all limited production?
A: Many releases are limited, but some lines like Farce and Big Payback are regular production.

Room101 Cigars is where art meets tobacco — a brand that’s as much about expression as it is about flavor. Whether you enjoy the balance of Farce, the richness of Doomsayer, or the creativity of Johnny Tobacconaut, Room101 delivers premium quality wrapped in unforgettable style.

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